# BA Tools

AI tools that run everyday business work.

BA Tools builds intelligent products for marketing, customer conversations, calls and business operations. Ready to use and adaptable when your workflow needs more.

BA means Business Agents. BA Tools is a product-led software company, not a generic development agency.

Each BA Tools product can work independently. Products can also be configured and connected around a broader business workflow.

Canonical site: https://batools.org
Contact: hello@batools.org

## Core URLs
- Home: https://batools.org/
- Products: https://batools.org/products
- Solutions: https://batools.org/solutions
- Insights: https://batools.org/insights
- Workflows: https://batools.org/workflows
- Company: https://batools.org/company
- Contact: https://batools.org/contact

## Core products
DialItup is the flagship BA Tools product.
- DialItup — AI Agent Calling Platform: https://batools.org/products/dialitup - Automate inbound, outbound and follow-up calls with conversational agents that understand context, complete actions and hand over when required.
- Inflova — AI Marketing Platform: https://batools.org/products/inflova - Plan, create and publish social-media content for businesses, brands and AI-powered social identities.
- Bumblebee — AI Chief of Staff: https://batools.org/products/bumblebee - Coordinate meetings, reminders, email, calls, documents and everyday administrative work from one intelligent assistant.
- WA Marketing — WhatsApp Marketing Automation: https://batools.org/products/wa-marketing - Capture leads, run campaigns, answer customer enquiries and automate follow-up conversations on WhatsApp.

## Selected insights
- How to choose the first AI agent workflow for an SME: https://batools.org/insights/how-to-choose-a-business-agent-workflow - A practical selection frame for choosing a narrow, revenue-adjacent workflow before buying or building an agent system.
- AI social media operations without losing brand control: https://batools.org/insights/ai-social-media-operations-without-losing-control - Why creator identities, approvals, evidence, and publishing rules matter more than raw content generation volume.
- WhatsApp marketing automation that does not feel like spam: https://batools.org/insights/whatsapp-marketing-automation-that-does-not-feel-like-spam - A buyer-friendly way to design WhatsApp campaigns, follow-ups, and handoffs around trust instead of blast volume.

## Selected workflow guides
- How to build an AI inbox dashboard with Gmail and Google Sheets: https://batools.org/workflows/gmail-google-sheets-ai-inbox-dashboard - A practical setup guide for turning labelled Gmail threads into a Google Sheets dashboard with Apps Script, Gemini in Sheets, or a free OpenRouter model.

BA Labs is secondary to the core product suite: https://batools.org/products#ba-labs